Design in support of inclusion

"Have the Courage to Be Kind" — More Than Just a Slogan.

This powerful phrase was printed on a special T-shirt created to support a charity fundraiser. The funds raised covered the transportation of wheelchairs from Moscow to Volgograd and supported volunteers from the "More Than You Can" foundation. These wheelchairs played a key role in an inclusive race, where 10 young athletes participated in the Volgograd Marathon and crossed the finish line for the first time!

Sales of the T-shirt helped reach the fundraising goal in no time. Its original watercolor design and inspiring message resonated with people worldwide. Volgograd runners continue to wear this T-shirt, reminding us that kindness is always in motion.

This design is too kawaii for the aesthetic of a typical Volgograd runner—the imposed cult of victory, masculinity, and the gray streets stand against such a design. That’s why wearing it is truly bold. We sincerely thank all the athletes who send us photos from their travels around the world wearing this T-shirt.

Watercolor print from 2017 by Azalia_reco. The project was implemented in 2023.