6 years of the Dusty Dumbbells
To celebrate the 6th anniversary of the Dusty Dumbbells running club, a limited-edition apparel collection was released — featuring singlets, t-shirts, and shorts for men and women. Six pieces in total, each designed as a visual statement about running, community, and momentum.
The design draws inspiration from overlapping running tracks, the shape of a heart, the number 6, and the idea of endless movement. The graphics play with route dynamics and human connection, while custom Cyrillic typography adds a distinct voice.
The color palette — acid lime, dusty lavender, and deep green — breaks away from typical sportswear aesthetics, reflecting the club’s character: bold, warm, slightly rebellious, and very much alive.
The shirt carries a mantra: “I am — we are — I am.” A line from a well-known Russian song, it hints at something deeper that happens within a running club — a sense of belonging, support, and shared rhythm.
The color palette — acid lime, dusty lavender, and deep green — breaks away from typical sportswear aesthetics, reflecting the club’s character: bold, warm, slightly rebellious, and very much alive.
The shirt carries a mantra: “I am — we are — I am.” A line from a well-known Russian song, it hints at something deeper that happens within a running club — a sense of belonging, support, and shared rhythm.
Women's Capsule Collection.
Men's Capsule Collection.
I created the visual identity for the drop and customized Veter performance wear to fit the club’s unique spirit. The collection is visually cohesive, yet each piece stands on its own.
Follow for updates — photos and videos of the full collection on athletes coming soon.
More design
