Communication design is a strategic approach to creating visual and textual elements aimed at effective communication with the target audience. It is based on an understanding of the brand's or message's goals and values, as well as the consideration of the audience's needs and expectations. Communication design encompasses the development of logos, brand guidelines, websites, advertising materials, and other elements that help establish a connection between the brand and its customers, as well as efficiently convey information and influence the audience. This process combines art and strategy, with the goal of creating vivid and memorable communication solutions that contribute to achieving desired results.